Shortly after feeling relieved about the UAE’s new telemarketing regulations, Dan, a photographer in Dubai, received another unsolicited call. This time, he answered, and the caller, from a capital market company, was questioned about the new rules. The caller acknowledged the rules but noted they wouldn't be enforced until August. Dan was surprised by the response and hoped the new regulations would end such calls.
The new rules, effective mid-August 2024, aim to curb intrusive telemarketing and ensure consumer privacy. Violations could result in warnings, fines up to Dh150,000, and possible suspension of activities, license cancellations, or denial of telecommunication services for up to a year. Many residents, like Dan, welcome these measures to stop annoying cold calls.
